Baker Hughes

Baker Hughes articulated a new strategic focus to lead as an energy technology company. With a new strategic direction in place, the next step was to transform the identity.

We created a visual identity that balances their legacy and a bolder, more holistic vision of the future. Led by a new logo, flexible visual identity system, and voice, it’s centered on being human, focused, and open.

The new logo, the Mobius Arrow, symbolizes the spirit and purpose of the new Baker Hughes — to take energy forward, making it safer, cleaner, and more efficient for people and the planet.

Baker Hughes 

Interbrand NY

Junior Designer


Chris Campbell (Executive Creative Director)
Mike Knaggs (Creative Director)
Scott Brower (Design Director)

↗ Distinction REBRAND 100 2020

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