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London Stock Exchange Group
2022
Crafting a new identity for a historic brand.
The London Stock Exchange Group acquired Refinitiv in 2020, resulting in the new company LSEG. Harnessing trust and open innovation, the corporate identity draws equally from the legacy of the two brands.
The coat of arms was refined to project historic strength, stability and integrity in a modern way, whilst the logo was rendered in Refinitiv Blue to reinforce the acquired brand.
Client:
London Stock Exchange Group
Agency:
Interbrand NY
Role:
Senior Designer
Team:
Mike Knaggs (Creative Directorer)
Sung Suh (Design Director)
Boyang Xia (Senior Designer)
Damini Agrawal (Junior Designer)
Awards:
↗ Red Dot Awards 2021 (Winner)
↗ Transform Awards NA 2021 (Bronze)
📈
London Stock Exchange Group
2022
Crafting a new identity for a historic brand.
The London Stock Exchange Group acquired Refinitiv in 2020, resulting in the new company LSEG. Harnessing trust and open innovation, the corporate identity draws equally from the legacy of the two brands.
The coat of arms was refined to project historic strength, stability and integrity in a modern way, whilst the logo was rendered in Refinitiv Blue to reinforce the acquired brand.
Client:
London Stock Exchange Group
Agency:
Interbrand NY
Role:
Senior Designer
Team:
Mike Knaggs (Creative Directorer)
Sung Suh (Design Director)
Boyang Xia (Senior Designer)
Damini Agrawal (Junior Designer)
Awards:
↗ Red Dot Awards 2021 (Winner)
↗ Transform Awards NA 2021 (Bronze)
