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Truist Financial
2021
Branding America’s sixth largest bank.
Working with BB&T and SunTrust in producing a new identity for their bank merger. The powerful new logo is centred on a unique monogram made of two T’s, that echo the Truist name and represent touch and tech.
The signature color, Truist Purple, stands apart from category conventions while also nodding to the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.
Client:
Truist Financial
Agency:
Interbrand NY
Role:
Mid-Weight Designer
Team:
Chris Campbell (Executive Creative Director)
Daniel Irizarry (Design Director)
Rory McKinnon (Mid-Weight Designer)
Tut Pinto (Junior Designer)
Miguel Rivera (Production)
Awards:
↗ Red Dot Awards 2021 (Winner)
↗ Transform Awards NA 2021 (Silver)
💰
Truist Financial
2021
Branding America’s sixth largest bank.
Working with BB&T and SunTrust in producing a new identity for their bank merger. The powerful new logo is centred on a unique monogram made of two T’s, that echo the Truist name and represent touch and tech.
The signature color, Truist Purple, stands apart from category conventions while also nodding to the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.
Client:
Truist Financial
Agency:
Interbrand NY
Role:
Mid-Weight Designer
Team:
Chris Campbell (Executive Creative Director)
Daniel Irizarry (Design Director)
Rory McKinnon (Mid-Weight Designer)
Tut Pinto (Junior Designer)
Miguel Rivera (Production)
Awards:
↗ Red Dot Awards 2021 (Winner)
↗ Transform Awards NA 2021 (Silver)
