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Univision: ViX
2022
The worldโs first Spanish-language streaming service.
In a world where entertainment and people are put into boxes, our audiences want to break free. Introducing a new vibrant and rebrand for Televisa Univision: ViX.
We developed a brand that telegraphs passion, warmth and personality. With the goal of being the life of the party, a mark with round edges and a lower case โIโ to represent every person inside ViX was created. More than a mark, it is a symbol of community, representation and celebration.
More Action.
More Drama.
Experience More with ViX.
Client:
Televisa Univision
Agency:
Interbrand NY & MX
Role:
Senior Designer
Team:
Andrew Stewart (Executive Director, Strategy)
Chris Campbell (Executive Creative Director)
Damini Agrawal (Junor Designer)
Daniella Giavina-Bianchi (Chief Strategy Officer)
Itzel Rico (Designer)
Jennifer Passas (Strategy & Verbal)
Lara Kovant (Client Director)
Mike Knaggs (Exectuive Creative Director)
Nicolette Harley (Associate Client Director)
Rory McKinnon (Senior Designer)
Awards:
โ Apple TV: App of the year 2022
โ Google: App of the year Mexico 2022
๐บ
Univision: ViX
2022
The worldโs first Spanish-language streaming service.
In a world where entertainment and people are put into boxes, our audiences want to break free. Introducing a new vibrant and rebrand for Televisa Univision: ViX.
We developed a brand that telegraphs passion, warmth and personality. With the goal of being the life of the party, a mark with round edges and a lower case โIโ to represent every person inside ViX was created. More than a mark, it is a symbol of community, representation and celebration.
More Action.
More Drama.
Experience More with ViX.
Client:
Televisa Univision
Agency:
Interbrand NY & MX
Role:
Senior Designer
Team:
Andrew Stewart (Executive Director, Strategy)
Chris Campbell (Executive Creative Director)
Damini Agrawal (Junor Designer)
Daniella Giavina-Bianchi (Chief Strategy Officer)
Itzel Rico (Designer)
Jennifer Passas (Strategy & Verbal)
Lara Kovant (Client Director)
Mike Knaggs (Exectuive Creative Director)
Nicolette Harley (Associate Client Director)
Rory McKinnon (Senior Designer)
Awards:
โ Apple TV: App of the year 2022
โ Google: App of the year Mexico 2022
